Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

OUR CLIENTS

 
 

ArcelorMittal Invites its Shareholders Live to Second Life

 

Posted on July 14, 2008
Filipe Dos Santos Oliveira

 

After the launch of the second season of its Web TV, ArcelorMittal once again shows its fondness for social media by inviting potential shareholders live to Second Life. In fact, June 17th was the official inauguration of ArcelorMittal’s virtual facilities. They used the opportunity to present the company’s group figures to shareholders.

The meeting took place in a virtual building shaped like the group’s logo via virtual video screen. Shareholders, potential investors, and journalists all attended the virtual meeting, which was hosted by M. Lakshmi N. Mittal, the group’s Chairman and CEO and M. Julien Onillon, head of Investor Relations. The virtual attendees were able to interact with the hosts and get to know ArcelorMittal in a very unconventional way. Numerous digital publications such as the company’s Annual Report, Activity Report, and Fact Book were available at this virtual meeting with just a click of the mouse.

Around 70 avatars attended this ultra-modern meeting, and around 300 connections to the meeting center were registered over the course of the day. Thanks to this initiative, ArcelorMittal has made a name for itself as a true pioneer in communication with individual shareholders. Their goal is to make this virtual meeting center long-term and to give current and potential shareholders a way to interact with the company, regardless of nationality or place of residence.

What’s the main goal of this operation? To present ArcerolMittal’s figures to shareholders able to attend the Luxembourg meeting, but also to grab the attention of shareholders the world over. What better way to reach an expansive target than to bring them into today’s most en vogue virtual world?

The island will be online for a minimum of two months, which should stir up the curiosity of some potential shareholders. This project confirms ArcelorMittal’s commitment to open dialogue and to new technologies. Vanksen | Culture-Buzz had the pleasure of organizing this new and innovative project in business and financial communication


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Cotillard Reveals French Secret to Winning Man’s Respect

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which most recently set its sights on making her a rock star. But Cotillard (...)

 
 

IKEA Cozies Up the Paris Métro

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. The couches are set out in (...)

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a concept that we normally apply to new media and reimagining it to a concept (...)

 
 

American Apparel Creates Crowdsourced Lookbook

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries came in, enough that AA was able to put together a 64-page lookbook (...)

 
 

’Entrepreneur State of Mind’ Invades the Socnets

Here’s a little something to give you the uncomfortable chills you like: a geek anthem! YouTube duo and Grasshopper developers the pantlessknights gives us "Entrepreneur State of Mind," an appropriation of Jay-Z and Alicia Keys’ "New York State of Mind" — and a (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Our References
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan