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BiC Razors Conquer Spain

 

Posted on September 12, 2007
Stéphanie Schleich

 

A few months ago we told you about the campaign for the razor BiC Comfort 3 Advance in France.

Now, a few months later, the campaign has been launched in Spain and success came promptly. The campaign was designed to prove to consumers that BiC combines the latest technology with low prices, without surrendering to the current trend of equipping razors with more and more blades.

The reactions to a Spanish campaign proving that three blades are all you need for an optimal shave

The minisite 3suaveshojas ("three sharp blades") has already been visited by 35,000 unique visitors and the banner campaigns on the websites marca.com and as.com have generated an average click rate of 2,25% in two weeks. The buzz has spread over the borders of Spain and travelled as far as Mexico, Argentina and Columbia.

The campaign with Buzz Paradise has also led to highly favorable press coverage, thanks to the fact that BuzzKits were sent to the ten most important bloggers in Spain.

Those of you who enjoy sexy and offbeat videos definitely ought to have a look at this minisite …


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1. Thursday 13 September 2007 attime 10:58, by Johnny Bigood

Pretty Bic :)

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