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Buzz Marketing for Ubisoft at E3

 

Posted on May 19, 2005
Vivien Genet

 

The international video game expo (E3) opens its doors today at the Los Angeles Convention Center. For 3 days, representatives of various video game companies will have their own stand where they can present their new creations. The E3 Media and Business Summit is the world’s biggest annual gaming show, and it’s here that new game consoles, video games, etc. are usually first showcased.

Among the gaming heavyweights present at the expo is Ubisoft, who was recently named among the Top 5 independent publishers in the US. The company is hoping to take advantage of the expo’s popularity to create as much buzz about its stand at the expo as it can. Ubisoft has created a special website just for the event (http://e3.ubisoft.com), which it is hoping will reach as many people as possible.

Throughout the entire 3-day E3, Ubisoft’s website will be regularly updated with news, press releases, images and videos of Ubisoft’s future hits, as well as expo demonstrations.

The buzz marketing department at Culture-Buzz is the mastermind behind the new website. The team has pulled out all the stops for this buzz marketing operation and hopes that that it gives you the chance to experience the Ubisoft stand at E3.


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Sources :
- The article on culture-buzz.fr
- Ubisoft at E3
- Ubisoft
- Creadrive
- Adapted by Jessica Hartstein

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