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Elizabeth Arden: Believe in Britney

 

Posted on May 7, 2008
Astrid L’Her

 

For the launch of the new Britney Spears perfume “Believe”, a website called “I believe in Britney” was created. It is available in 5 languages and allows "Britney" fans throughout the world to show their support for the singer.

Britney Spears is an artist who has been amazingly successful from a very young age, some even say that she is an incarnation of achievement. Her message is a message of hope for all young people – a message that clearly says: "believe in your dreams".

“The idea behind Believe is to make whoever wears it explore their own beliefs and stand by them no matter what.”– Britney Spears

On the website www.ibelieveinbritney.com Britney fans leave messages for the singer by filling in a short form to answer the question “Why do you believe in Britney?”. They can also leave their mark by clicking on a world map and checking out Britney’s worldwide support statistics in real time.

This campaign was promoted by 20 pre-selected female BuzzParadise bloggers from Spain, Italy, Great Britain and Sweden. These bloggers received a buzzkit containing perfumes, badges, body souffles and the latest Britney Spears album, (all in the colors of the new perfume). This is the banner they could adopt:

A successful action that took recent events into account and denounced the way the media has been treating this young singer.


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