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Evian Live Young: The Teaser

 

Posted on June 26, 2009
Laure Pignat

 

Evian has just launched a teasing campaign in order to promote their new website, evianliveyoung.com, in which the stars are... babies. They are little, they are talented... they are the Evian babies!

This of course reminds us greatly of the superb campaign orchestrated by Euro RSCG BETC, which featured babies dancing to the Hollywood ("Bathing Beauty" with Esther Williams) inspired choreography over a "Bye Bye Baby" score.

10 years later, the brand that claims to be a "source of youth" to the body is again ready to show the beneficial qualities of their products on babies.

Baby Moonwalk

Baby Breakdance

BuzzParadise has been happy to be involved with the teasing and the launch of this campaign across Belgium, France, Switzerland, the US, the UK and Germany. These two videos are just the beginning of a series of entertaining and surprising creations.

To be continued on evianliveyoung.com on July 3rd!


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Source:
- The original article on culture-buzz.fr
- Translated by H. Turner


 

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