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Fiskarettes For a Day, Fiskarettes Forever!

Posted on July 17, 2008
Stéphanie Schleich

Arts and crafts. Scrapbooking. Ever taken a stab at these activities? They’re not just for kids anymore! An online blogging community for arts and crafts and scrapbooking aficionados in the UK and France has just been created.

The Fiskarettes blog, created by Vanksen|Culture-Buzz for the brand Fiskars, is entirely dedicated to arts and crafts makers and scrapbookers. The website includes: tips, products, creations, and ideas. It is also a real online community, run by the site’s host Chris, but open to anyone wanting to share a bit of arts and crafts and scrapbooking, and maybe a bit about themselves along the way. In addition to uploading pictures of their creations, registered users are able to announce classes they are running or know of, charity events they’d like people to get involved in, or even just cute stories about their children/grandchildren, etc. There is also a French version of the Fiskarettes blog hosted by Liwou.

As of now, there are already over 300 people registered on the English and French blogs.

Why did Fiskars decide to create an online community? It’s a great initiative both for the company and for Internet users, that’s why! The Fiskars community, first of all, lets users become Fiskars “fans” and be involved in the company’s development. By registering, the crafts makers can share their ideas, exchange tips, and promote some Fiskars products.

Fiskars, most well known for its high-quality scissors, had already been a long-standing partner in scrapbooking. From now on, thanks to its Fiskarettes blog, the company has become the ideal virtual meeting ground!

In order to make its community more dynamic and to recruit new members, the Fiskarettes blog is also running prize contests. Each month, the blog gives users a new challenge, offering Fiskars products to the winner!

The winners are chosen by internet vote, which strengthens the creative fibre of the Fiskarettes community even more.