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Just For Kicks: The Website for Sneaker-Addicts

 

Posted on June 27, 2006
Nils Cleworth

 

Buzz strategies keep invading new fields of action and buzz is no longer constrained to a certain category of products. The proof can be found on a recently launched blog, dedicated to the world of sneaker-lovers, on the occasion of the publication of a documentary broadcast by the encoded French TV station Canal+ named "Just for Kicks".

The documentary tells the fascinating story of sneakers and introduces us to the real community of shoe fanatics (this time of the male sex, for a change ;)). What was more natural then than to create a blog dedicated to this community in order to guarantee the promotion for this documentary? Sneaker-lovers can thus gather around a competition for the most beautiful sneaker (Best Nike Air Force, Best vintage collection...) and information from the world of sneakers.

Finally, the visitors of the blog are also invited to promote the documentary by registering on BuzzParadise.com, the European platform for establishing contact between companies and influencers. Some chosen happy few will then receive the film as well as exclusive information and other promotional gifts. An initiative which we will surely see more often in the future.


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