Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

OUR CLIENTS

 
 

La Tribune goes viral (France)

 

Posted on April 3, 2007
Nils Cleworth

 

The French journal La Tribune was looking for a way to promote its new online format and chose to communicate via an original and highly elaborate video produced by Publicis Conseil. More videos will follow, we just need a little patience.

The videos can be viewed on most video sharing sites. See for yourself:

The video shows the day of a businessman who can not escape the daily news. They follow him anywhere and at any time: “receive the news in real time”. Accompanied by an adapted media plan, the video is published on websites having to do with news and business. It is also placed on different portals. I actually find it quite refreshing to see a “serious” newspaper communicate in such a relaxed way…

LaTribune.fr also called upon BuzzParadise to spread the action by including bloggers. These will have the possibility to publish an editorial on the first page of LaTribune.fr. 20 of them will do so and communicate their opinion. After the series of editorials the bloggers will meet the newspapers editorial staff to exchange opinions about the function of bloggers and editors.

A humorous sequence that creates curiosity was chosen for the banner to be adopted: “For the rest of the menu, go to Latribune.fr".

Adopt this banner

We really appreciate La Tribune’s choice of humour and offbeat commitment as well as its will to open itself to the parallel universe of blogs.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Useful Stuff You Do, and Don’t, Know About Chatroulette

Roger Moore of RJMetrics recently wrote a detailed guest post on TechCrunch about some Chatroulette fun-facts. This video explains, more or less, what Chatroulette is (don’t you wish Jon Stewart made washing machine video demos?): The Daily Show With Jon (...)

 
 

Logorama Takes Oscar for Best Animated Short Film

We should’ve mentioned this sooner, but it’s never too late to pay an accolade. Short film "Logorama," the lovechild of French filmmaking group H5 (composed of François Alaux, Hervé de Crécy and Ludovic Houplain) and the first short film they’ve created from (...)

 
 

ArcelorMittal Bares Economic Bones in Season 3 of Web Show

ArcelorMittal, the world’s largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen. The season kicked off today with a video entitled "Emerging from the Crisis," which covers (...)

 
 

Lady Gaga: One Artist Who Goes Consistently Viral

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually exclusive. And as her rabid fanbase grows — with pretty heavy representation from (...)

 
 

When Small Business Declares War on Big Business…

The social media and viral marketing experts, of course! This is the story of shustir.com (http://www.shustir.com/), a startup that provides online marketplaces to small businesses. Neat and notable features include a free storefront and low cost e-commerce (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Our References
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan