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Moovement Mag or How to Play a Trick on Your Friends (France)

 

Posted on October 17, 2007
Stéphanie Schleich

 

For the launch of their new platform Moovement.fr the well-known French job search engine has decided to go viral with their marketing and to offer internet users a video and a personalizable magazine to play a trick on their friends.

A few months ago we have already told you about a viral video in Switzerland with which you could catapult your unsuspecting friends on the title page of the Swiss dailies Tribune de Genève and 24Heures.

Now you will find a viral video and the magazine "Moovement Mag" available for download with which you can make your friends believe that they have been chosen to be “The executive of the year” ("Le cadre de l’année").

How that works? It is really simple: you just enter the first name and last name and a photo (a funny one would be best, obviously) of a friend on the website. Then you can print and send the personalised magazine and viralise and blog the video.

This buzz campaign has been created by Vanksen|Culture Buzz and will surely baffle more than one in France.


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Comments

1. Tuesday 13 November 2007 attime 20:33, by Philippe Denis

But it would have been nice if the page where users are redirected did not say "trick a friend" right below the video. It kind of gives it away to fast...

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