Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

OUR CLIENTS

 
 

Sony WALKMAN® Launches a New Version of its Community Website!

 

Posted on March 26, 2008
Coralie Franiatte

 

Last June Sony France invested big time on Parisian walls. Thanks to cling-rites and some eye-catching images, a real street marketing operation was put into place in order to announce the opening of the Sony WALKMAN® community blog.

Don’t Walk Alone, a French community blog loaded with articles about music, provides concert information as well as great ideas for a musical night out. It is intended to be a place where Internet users can come together to share their passion for music.

Currently, Don’t Walk Alone is shedding its skin for a new look: a new design, new editorials and all the latest updates. All this is sure to please the most dedicated music and video fans. And once again, Sony called on Vanksen | Culture Buzz to recreate its blog and bring together the WALKMAN® community.

On top of all this, you will regularly be able to find Wombat videos of fantastic Parisian nights out!

To celebrate the launch of the new online version of the Don’t Walk Alone blog, Sony has teamed up with Inrockuptibles to organize a Parisian night out on March 27th: "Parcours vite et reviens tard" (French for "Arrive early, stay late").

On the agenda: three different venues with three different ambiences. A not-so-typical evening leaving plenty of room for participants to express themselves. In addition to concerts, 500 guests will be able to attend a sort of open-mike night for young talent. Tickets can be won on dontwalkalone.com or through the Facebook group with the same name.

This is a great opportunity for the music community to meet up in a festive atmosphere...an extension of the atmosphere is already available on the new blog!


Add This

Source:
- The original article on culture-buzz.fr
- Translated by: Lucia Catania


 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Heineken Lures Soccer Fans into Classical Music Beartrap

The most sacred moment guys have left is watching soccer with friends — a moment increasingly at risk. To remind Italian men of the preciousness of this time, Heineken organized a fake poetry-reading and classical music event at the same time as the UEFA (...)

 
 

Cotillard Reveals French Secret to Winning Man’s Respect

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which most recently set its sights on making her a rock star. But Cotillard (...)

 
 

IKEA Cozies Up the Paris Métro

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. The couches are set out in (...)

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a concept that we normally apply to new media and reimagining it to a concept (...)

 
 

American Apparel Creates Crowdsourced Lookbook

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries came in, enough that AA was able to put together a 64-page lookbook (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Our References
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan