Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

OUR CLIENTS

 
 

Tribord: Decathlon Launches An Innovative Kite

 

Posted on April 28, 2009
Gonzague Dambricourt

 

For the past few years, BuzzParadise has been setting itself apart through its ability to intervene in different domains and for different types of products (luxury, automobile, new technologies). Its last campaign for Tribord is a perfect example.

Decathlon is known for having adopted User Generated Content some time ago. They are currently present in online communities for the launch of the WClic.

What is the WClic?

In some respect, it is the "Quechua tent" of the sky... fast and easy deployment and use.

Why?

Because whether you use a tent or a kite, you want to be able to use it without spending tons of time setting it up. To address this, Decathlon used a very simple device for the setup of the WClic. Simple as pie:

BuzzParadise organized the product seeding (sending out the product to bloggers for an exclusive try-out) for Decathlon, getting the kites to bloggers and members of online communities that correspond to the desired campaign profile.

For this campaign, 30 bloggers participated, each of them offering the chance to one of their readers to win one of the kites... which in turn veered offline as well through word of mouth. The agency took charge of all the logistics of the campaign, making it much easier for the brand, bloggers and community members.


Add This


- Translated from French by Hadrien Turner


 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Cotillard Reveals French Secret to Winning Man’s Respect

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which most recently set its sights on making her a rock star. But Cotillard (...)

 
 

IKEA Cozies Up the Paris Métro

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. The couches are set out in (...)

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a concept that we normally apply to new media and reimagining it to a concept (...)

 
 

American Apparel Creates Crowdsourced Lookbook

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries came in, enough that AA was able to put together a 64-page lookbook (...)

 
 

’Entrepreneur State of Mind’ Invades the Socnets

Here’s a little something to give you the uncomfortable chills you like: a geek anthem! YouTube duo and Grasshopper developers the pantlessknights gives us "Entrepreneur State of Mind," an appropriation of Jay-Z and Alicia Keys’ "New York State of Mind" — and a (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Our References
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan