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CB News – Futuroscope Buzz – Press (FR)

 
 

CB News puts the Experience20 campaign for French theme park Futuroscope and its new attraction “Les animaux du future” (“Animals of the Future”) in the spotlight in its Hit Wop section. The campaign was conducted by the Vanksen | Culture-Buzz agency and included a minisite and viral video accompanied by web callback. Surprises were guaranteed!

In addition, BuzzParadise organized a special day for bloggers to discover the attractions and all the park had to offer. To conclude the experience, the bloggers received a BuzzKit which allowed them to try augmented reality out from their very own homes.


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- CB_NEWS_10.06.08-2.pdf

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