PRESS
Horizont - Der Schmelz der Sinnlichkeit - Press (DE)
On January 31 2008, the German magazine Horizont published an article about the Passionata show at the Crazy Horse cabaret in Paris, France.
Horizont explains that Passionata had turned to BuzzParadise to invite 50 European blogers to the show so that they could freely and honestly share their experience with others afterwards. The article eplains how the brand renewed its image by opting for web 2.0, particularly the new media MySpace and Facebook, to gather its brand fans.

- Horizont-passionata.png
Other articles from this section
- Being HJ_Heinz: Lessons Learned from Brand (...)
- Buzzcast #72: Sven Markschläger / Jägermeister
- Buzzcast #71: Scott Monty / Ford Motor (...)
- Buzzcast #70: Steven Erich / Crispin Porter (...)
- Buzzcast #69: David Armano / Dachis Corp
- See all buzzcasts »
New York
+1 212 537 5059
Paris
+33 1 55 33 89 00






Twitter
Flickr
FaceBook
Netvibes
