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Les Echos - Les laitages bio à la conquête du grand public - Press (FR)
Les Echos, the biggest French daily business newspaper, published an article about the latest campaigns for the milk products "Vrai" and "Oui…" by Candia.
Campaigns based on self-mockery are becoming more frequent. Gregory Pouy, the Vanksen Group strategy and communication director, was interviewed on the subject and explains that the campaign would probably only amuse communicators, but not the general public.
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