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MARKET DEUTSCHE AUSGABE - EXPERTISE DER VERBRAUCHER! - Press (CH)
Market Deutsche Ausgabe, the German version of the biggest Swiss marketing magazine Market.ch, has published an article about the latest trends in buzz and the evolution of new technologies.
David Pihen, the director of the Swiss branch of Vanksen|Culture-Buzz, was interviewed for the occasion.
Although the idea of launching a promotion campaign directed at a huge audience at low cost is tempting, this is a trap you need to avoid. Buzz is like a rocket that you want to send into the orbit, and it needs enough fuel to ensure a successful launch, explains David Pihen, associated director of Vanksen Group, the company that created the web portal www.buzzthebrand.com. You not only need an unusual message, but also enough financial means to succesfully present it.
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