PRESS
New York Times - Dancers in the Crowd Bring Back ‘Thriller’ - Online press (USA)
The New York Times talks about the action performed for Sony BMG. For the 25-year anniversary of Michael Jackson’s album "Thriller" the brand launched a guerrilla campaign that created buzz throughout the world.
Emmanuel Vivier, the CEO and founder of the Vanksen|Culture-Buzz agency, was interviewed for the article. He talks about the respect of ethical norms when working with word of mouth marketing.
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