New York, January 2nd, 2008

NEW KID ON THE BUZZ: The Vanksen Group announced today the launch of www.culture-buzz.com in the US. CultureBuzz, Europe’s Number One buzz marketing blog and online magazine, focuses exclusively on word-of-mouth communication campaigns, globally.

Available in 3 languages (English, French, and German), www.culture-buzz.com offers frequently updated reviews and analysis of the best buzz and viral marketing campaigns worldwide. The blog features hundreds of articles about past, current and upcoming campaigns, innovative creative concepts, and buzz related events.

CultureBuzz already caters to over 130,000 European brand managers, marketing executives and members of the press each month. As such, it is Europe’s #1 blog dealing exclusively with word-of-mouth marketing, viral campaigns and buzz marketing best practices.

“We believe there is a strong interest in the US marketing community for an online publication such as www.culture-buzz.com; a pure-play buzz and viral marketing blog. Most agencies consider buzz marketing as a communication channel only. We believe it is the future of communication. So it is only natural that Culture Buzz aspires to focus only on buzz marketing. We offer an ongoing bench of the best practices in buzz marketing, providing a living pulse for this booming industry.” says Thierry Daher, CEO of Vanksen Group USA.

Vanksen, one of the worlds’ leading buzz marketing and alternative marketing group, will soon be rolling out additional language versions of www.culture-buz.com and also plans on adding new features in the coming months. Contributions, comments and campaign reviews are welcome and can be submitted at www.culture-buzz.com.

About the Vanksen Group: the Vanksen Group is a leading communication group providing alternative marketing solutions to major brands. The group operates with 4 divisions: LegitiName®, a leader in online brand protection, promotion and monitoring; BuzzParadise®, an online community connecting brands with 20.000 tastemakers, opinion leaders and bloggers in 12 countries; Vanksen|CultureBuzz conceives and deploys original buzz marketing campaigns worldwide. CAID Productions produces viral videos and independent films. The group’s clients include such brands as Procter & Gamble, LVMH, Microsoft, Louvre Hotels, Arcelor Mittal, Quiksilver, Warner Bros, Ubisoft, 20th Century Fox, Canal Plus, BIC, Nokia, Sony, LG, Casio, and more. The Vanksen Group operates out of Luxembourg, Paris, New York, Bangkok, Geneva, Hamburg, London, Milan and Barcelona, and will soon open an office in Hong Kong. For more information, please visit www.vanksengroup.com

Contact: Thierry Daher tdaher@vanksengroup.com