PRESS
Tribune de Genève - Un prix pour la pub virale de «tdg.ch» - Online press (CH)
On the occasion of the award for the campaign"tdg.ch", the Swiss journal Tribune de Genève wrote an article about the campaign.
«When you have a campaign like this, everyone who clicks on the message and then on the link sends the link to seven contacts, on average," explains Sylvain Brient, senior consultant at Vanksen|Culture-Buzz agency, specialised in viral advertising. This kind of advertising is becoming more and more popular at the age of the web and consists of "involving web users who become part of the campaign".
How? «By creating buzz (editor’s note: a promotion rumor) around something that is astonishing or unheard of and which motivates people to relay it, to become the one who passes on the message," adds David Pihen, director of the agency’s Swiss branch."
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