Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

SOL comments: eloquent live banners

 

Posted on December 18, 2007
Acia Baghdadi

 

When talking about new technologies you often think of Asia or Eastern Europe. This time, however, innovation comes from the North, to be precise from Norway, and the new concept we present here is called “SOL comment ” and consists in a new way of using banner space.

SOL.no is the biggest news website in Norway. This new system allows for leaving handwritten comments on the website. And when we say handwritten, that’s exactly what we mean, because that’s how they are created, thanks to a publishing tool called “live pad”. On this pad you can write and directly comment on articles on the website:

To learn more about how that works you can watch the video here.

The concept is as simple as it’s ingenious: the banner content changes continuously, thank to an especially created programme. A copywriter, whose task is to animate the banner, writes or draws on a pad and the information is transferred to the banner on the screen, exactly as it is and in real time.

A creative and innovative idea that will surely be copied by many. The question is just if they will manage to be as brilliant as the original. Anyway, we are cuurious to find out what new ideas will be sparked by this concept.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Community of Veterans: You’re not alone!

Last Thursday we wrote about Straight from Iraq, a US Army web campaign. We’ve got another army article for you today, but this time our article is dedicated to a new initiative for veterans rather than the work of on duty soldiers. BBDO and the Ad Council for (...)

 
 

Alfa Mito Romeo: Life in a Just a Few Images

I’m not one of those people that fall for any and all advertising gimmicks. That being said, I just came across a brand banner that made me go “um” and that even managed to get me to try out "Mito Clips." This is a very well-designed project, especially because (...)

 
 

WWF Indonesia’s Turtle Soup Bowls

How often do you run into turtles these days? Not very often, I’m guessing. As there are probably a million other species you never run into either, I’m sure the absence of turtles hasn’t been particularly concerning to you. However, it isn’t just a coincidence— (...)

 
 

Equifax’s Tundra Tubbing

With the after Thanksgiving Day sales less than 2 weeks away, the crisp feel to the air, and the bare trees, there is no denying that winter is upon us. Winter means fewer critters and chirps for us northerners. I’ve found just the perfect online game to get (...)

 
 

Whose is longer?

Burger King is continuing its trend of out of the ordinary viral videos. This particular ad is based on a very macho cliché, but it can´t help but stir a reaction out of us. The Burger King ad is for its Long Chicken sandwich, which is, as you can imagine, much (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant Business Developer/Senior Web Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235