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1 - 12 results out of 350 articles for 'online influence'

Online Advertising Spending

The online marketing industry saw double-digit growth for the last 5 consecutive years. eMarketer had predicted as late as August that the industry would grow from $24.5 billion in 2008 to 28.5 billion in 2009. The Interactive Advertising Bureau reported a (...)

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Posted on October 28, 2008
Jessica Hartstein

Vanksen’s Marketing 2.0 Trends for 2010

2009 was a year riddled with economic crisis, the phenomenal success of Twitter and Facebook, and disillusionment over a panoply of existing economic models. Now it’s time to pause and reflect on what bounties, pitfalls and trends 2010 will bring. The (...)

7 comments

Posted on January 14, 2010
Emmanuel Vivier

Posted on January 14, 2010
Thierry Daher

4. Conferences & Seminars

This is a list of speeches on alternative marketing which we have held (in English or French) for brands or during conferences and seminars; you’ll also find more coming up this year. 2010 November 26 2010: “Using new influence levers” training for Benchmark (...)

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Posted on October 6, 2006
Emmanuel Vivier

Tweet Level: Measure Your Influence On Twitter

Tweetlevel is a new tool developed by Edelman that allows you to measure your own influence and credibility on Twitter. Do you want to find out? The answer is at tweetlevel.edelman.com.

1 comments

Posted on November 13, 2009
Valentine Nancy

Influence in User Reviews

It seems that we never stop hearing about the influence of such and such media when it comes to consumer decisions regarding what brand/product to buy. However, it’s always a better idea to get real figures, rather than just speculate (keeping in mind the (...)

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Posted on November 28, 2008
Gonzague Dambricourt

How To Protect Your Brand Online

An online brand defense strategy can prove not only to be a source of costs, but also a source of profit. The management of a domain name portfolio results from a series of analyses and reflections. The registration of domain names is only the last step in an (...)

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Posted on November 10, 2009
Guillaume Vion

The Internet: The No. 1 Purchase Persuader In France

According to a study by Ifop Nurun, in France the Internet has become the decisive media when it comes to purchasing, even surpassing the power of television and print. Among the people polled, 29% say they trust the Web and say that it can help them make (...)

0 comments

Posted on November 18, 2009
Julien

Amplichoir: The Largest Online Choir

To promote the 2009 MTV Europe Music Awards on November 5, 2009 in Berlin, Dell and MTV launched Amplichoir, a user generated content contest. The goal: to create the biggest online choir. If you wish to participate, you are welcome to on amplichoir.com. This (...)

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Posted on October 13, 2009
C. Werle

ArcelorMittal launches online version of corporate magazine (...)

The world’s leading steel producer, ArcelorMittal, has launched a new innovative online version of its Group magazine boldspirit. On October 23 the launch edition of ArcelorMittal’s innovative webzine boldspirit went live. This state of the art ezine was (...)

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eBay: When The Veil Is Lifted...

eBay, the online auction leader, has once again been involved in selling counterfeit products and in unfair competition. One of their users, a certain "salesnb1" or "bonezef" was anonymously selling counterfeit perfumes from the online selling platform. The (...)

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Posted on December 4, 2009
Emilie Deloire

Online Encounters Inspire

Humanity has dreamed of it since the dawn of time, but a few artists and geeks have managed to make it reality very recently. Proving that the concept is real, brands are starting to notice the innovative work of the artist Jonathan Harris. Outstanding artist (...)

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Posted on August 11, 2009
Faustine Henry

Campaign Spotlight: Chanel Intensifies Online Effort

CAMPAIGN SPOTLIGHT Chanel Intensifies Online Effort By STUART ELLIOTT Published: September 10, 2007 Marketers of luxury brands have been laggards in advertising online because they have considered the traditional media better showcases for their glamorous, (...)

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Posted on September 10, 2007
Emmanuel Vivier

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